AMD to Launch ‘Phenom II

Posted: November 17, 2008 in Computer Related, Trivia, Tweaks
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Advanced Micro Devices will launch its Phenom II microprocessor at this year’s Consumer Electronics Show in Las Vegas this coming January, executives at AMD’s annual analyst meeting said Thursday.
Specifically, AMD will launch the Phenom II X4 processor, part of its “Dragon” enthusiast platform, said Bob Grim, the senior manager of product marketing for AMD’s desktop group. The Phenom II X4 is also known as the “Deneb” core, which is the desktop version of the “Shanghai” processor for servers that AMD launched on Thursday.

The Dragon platform will be AMD’s platform for the enthusiast segment during 2009, replacing the “Spider” platform that launched at the end of 2007 in conjunction with the first Phenom processor.

Grim and other executives provided a few details about the Dragon and the Phenom II X4. The processor will contain 8 Mbytes of cache and connect to either DDR-2 or DDR-3 memory, AMD executives said.

The availability of cheap components is important. AMD executives said Thursday that they are refocusing AMD on the value and mainstream segments and on SMB customers, and away from the enterprise. Grim also positioned the upcoming rival Core i7 “Nehalem” processor from Intel as one that was out of touch with the marketplace.

“Expensive motherboards, expensive memory…all expectations says that the processor will be expensive as well,” Grim said. That’s partially true, and partially false: Intel has released its pricing strategy for the Core i7 in advance of the launch.

The Dragon platform, meanwhile, will combine the Phenom II with “a terascale graphics engine for breakthrough performance,” according to AMD. Graphics options will range from integrated components to “superior quad graphics”, the company said. The platform will also ship with the AMD Overdrive CPU control utility as well as its Fusion optimization tool.


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